Digital marketing Archives

Effective Digital Marketing Strategies to Grow Your Business

Leave a Comment / Digital marketing / By Content Team

Every business needs proper planning before starting it. Without efficient planning, you will not be able to survive in the market and also grow your business. Your planning and business strategies must be according to the latest market trends and business requirements. Your pre-planning and strategies will help you to address multiple problems, their solutions, …

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Ultimate Digital Marketing 2021 Year Review: What We Learned?

Leave a Comment / Business, Digital marketing / By Brad Smith

A wise man once said, “You can never move forward without knowing where you came from.” In 2021, despite an ongoing global pandemic, we experienced several advancements in the field of digital marketing. Some of these have made our jobs easier while others — like Apple’s iOs 14 update — meant that we had to …

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Which Goals Are Available in Google Analytics? A Simple Guide

Leave a Comment / Digital marketing / By Melanie Evans

All of your marketing efforts, whatever they are, need to be measured – a lot – in order to determine their effectiveness and your ROI on your marketing spend. A successful digital marketing measuring approach relies heavily on Google Analytics goals. You’re not getting much benefit out of Google Analytics if you’re not using Goals. …

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Becoming an IT specialist

Leave a Comment / Business, Digital marketing / By Kemi Olaoshun

Source: unsplash.com Becoming an IT specialist is a rewarding task as there are a lot of opportunities. These include getting jobs in big companies and even starting your own company. A career in information technology can be a very rewarding and financially rewarding one as well. An IT specialist will find themselves among the most …

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Digital marketing books

Leave a Comment / Digital marketing / By Kemi Olaoshun

Source: unsplash.com Digital marketing has become increasingly more competitive, and major brands these days have set aside huge budgets to create engaging marketing campaigns. As a marketer, you need to learn the latest techniques so you can target your next big campaign. To make good use of your money, you need to know what you’re …

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The Big Pearl Lemon Guide to Etsy Ads

Leave a Comment / Business, Digital marketing, Ecommerce SEO, Entrepreneurship, PPC / By Melanie Evans

You’ve created a product that you’re proud of. You’ve launched your brand and opened an Etsy store, and your garage is stuffed with fabulous items that need to be sold. Then you realize you’re one of Etsy’s 2.5 million or so sellers. Buyers need not just a motive to buy from you, but also a …

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How Community Outreach Will Help Your Business and Boost Your Bottom Line

Leave a Comment / Digital marketing, Entrepreneurship / By Melanie Evans

Over the past few months, the reality for many small companies has dramatically changed. COVID-19 has reduced budgets and forced people to return to their roots. Small companies have their origins in the community. This blog is for you if you serve people within a 50-mile radius (give or take). If your digital marketing plan needs additional …

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10 Costly Google Ads Mistakes You Cannot Afford to Make

Leave a Comment / Digital marketing, Google Ads / By Melanie Evans

PPC, including PPC via Google Ads, can be a great way to boost a newer business or promote a new product or service being offered by an established one. Spending too much money on an underperforming PPC Google Ads campaign is one of the frankly, dumbest things a digital marketer can do. Endlessly checking the Google …

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How to Get More Clicks on Your YouTube Subscribe Link

Leave a Comment / Content Creation, Digital marketing, SEO, Social Media, YouTube / By Melanie Evans

If you’re on YouTube, you have a lot of options for growing your subscriber base and earning money and/or building your brand and promoting your business. Your competition, on the other hand, has risen dramatically in the last decade. Every minute, 400 hours of video were uploaded to YouTube in July of 2015. In May …

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