All of your marketing efforts, whatever they are, need to be measured – a lot – in order to determine their effectiveness and your ROI on your marketing spend. A successful digital marketing measuring approach relies heavily on Google Analytics goals. You’re not getting much benefit out of Google Analytics if you’re not using Goals. …
Which Goals Are Available in Google Analytics? A Simple Guide Read More »
If you came across this post while looking for information on how to bury negative Google search results, then already have a basic understanding of how reputation management works. As a result, you’re almost certainly also aware that completely removing negative content from Google is practically impossible in most circumstances. Suppressing negative search results in the SERPs …
Pearl Lemon Guide: How to Bury Google Search Results Read More »
Glassdoor, in case you did not know, is a website where current and past employees anonymously rate and review businesses they work for, or have worked for in the past. When looking for a company name, the network ranks highly in search, and can be used by job seekers, recruiters, and hiring managers, as well …
Pearl Lemon Guide: How to Delete a Negative Glassdoor Review Read More »
You’re not alone in wanting to discover how to remove or delete a negative YouTube video that was published by someone else. In reality, this problem is becoming increasingly widespread, and just one negative YouTube video can do you serious personal and professional harm. Why is a negative YouTube video such a problem from a …
Pearl Lemon Guides: How to Remove a Video From YouTube Read More »
You’ve created a product that you’re proud of. You’ve launched your brand and opened an Etsy store, and your garage is stuffed with fabulous items that need to be sold. Then you realize you’re one of Etsy’s 2.5 million or so sellers. Buyers need not just a motive to buy from you, but also a …
Negative online reviews are the last thing most business owners want to deal with, especially as they often make up a large portion of a small business’s reputation. Learning how to remove negative Yelp reviews can help a small business reclaim a significant portion of its internet reputation. But it’s not as easy as some …
Over the past few months, the reality for many small companies has dramatically changed. COVID-19 has reduced budgets and forced people to return to their roots. Small companies have their origins in the community. This blog is for you if you serve people within a 50-mile radius (give or take). If your digital marketing plan needs additional …
How Community Outreach Will Help Your Business and Boost Your Bottom Line Read More »
PPC, including PPC via Google Ads, can be a great way to boost a newer business or promote a new product or service being offered by an established one. Spending too much money on an underperforming PPC Google Ads campaign is one of the frankly, dumbest things a digital marketer can do. Endlessly checking the Google …
10 Costly Google Ads Mistakes You Cannot Afford to Make Read More »
If you are considering bolstering your organic SEO efforts with some fast results PPC, Google is no longer the only game in town, and hasn’t been for a long time. For some businesses and brands Facebook advertising can reap excellent results, and often for a lower spend than Google Ads. It’s fun when people finally have their ads up …
The Most Important Facebook Ad Metrics To Watch in 2022 and Beyond Read More »
If you’re on YouTube, you have a lot of options for growing your subscriber base and earning money and/or building your brand and promoting your business. Your competition, on the other hand, has risen dramatically in the last decade. Every minute, 400 hours of video were uploaded to YouTube in July of 2015. In May …
How to Get More Clicks on Your YouTube Subscribe Link Read More »