Pearl Lemon

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Cold Email and Lead Generation

Link-building

Easy Ways to Fail at Link-building and Ruin Your Reputation at the Same Time

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Link building. It’s time-consuming, often confusing and sometimes downright tedious. Plenty of even the most “expert” of content creators just wish that it wasn’t necessary, that the search engines would start paying less attention to who is linking to a piece. But that is not going to happen in the foreseeable future. Links are still the easiest way for …

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16 Top Tips For Sending Cold Emails That Get Responses Every Time

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It’s a common problem in the business world: You want to reach out to someone, but you’ve never met him or her before—and you have no connections in common who can introduce you. So, you’re left with two options. One, giving up. Or two, sending a cold email and hoping it works. Cold emails can leave people feeling, …

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Who Do You Trust With Your Cold Email Strategy?

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Where do you/your reps turn for cold email best practices? For sales email best practices in general? How are you educating sales reps, or how are you educating yourself on writing the best email subject lines? Who do you trust with the actual email writing portion of your sales prospecting strategy? Do you Google ’email templates’? …

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Cold Email Service Provider

Key Questions to Ask When Choosing a Cold Email Service Provider

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Planning a larger than usual email campaign? Are you ready to start taking greater advantage of cold emailing techniques to drum up new business? These could be great moves, but only if you have a good email service provider. Choosing the right email service provider for your cold email marketing needs can be quite a …

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What You Should Really Do About GDPR for Cold Email Outreach

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GDPR. No doubt you are sick of hearing about it. We know we are. Prior to May 2018, when it was officially enacted, we read a thousand articles about it. And a thousand more since (one thing Pearl Lemon does better than almost anyone else; research.) And no doubt you have too. And you probably …

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spam filter

The Spam Filter is a Cold Emailer’s Biggest Enemy – Here’s How to Avoid It

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Cold email can still be a great lead generation technique (whatever the doubters say) but today’s marketers have a big enemy that is getting smarter, tougher and trickier all the time: an email provider’s spam filter. So here’s the secret to getting past every single type of spam filter: You don’t. It would be pointless …

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6 Top Tips to Use Cold Email To Grow Your Affiliate Marketing

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Are you sick and tired of cold e-mailing an influencer and never hearing back, especially when you’ve tried every play in the book?  I know the feeling, and it can be pretty discouraging to say the very least. I’m sure that you know influencers are flooded with cold-emails, most of which are rightfully ignored. But …

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